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The Tipping Point How Little Things Can Make a Big Difference by Malcolm Gladwell
$2.00 USD
The Tipping Point How Little Things Can Make a Big Difference by Malcolm Gladwell
Condition: Used/Good - Minor Cover Damage
Description: "The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in crime rate. This widely acclaimed best seller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people through out the world think about selling products and disseminating ideas."
Book Category: Marketing/Business